Renetti provides umbrella brand and proprietary IT platform to integrate key players on a sofa and bed market along the value chain – product designers, manufacturers, suppliers and retailers. It offers the best way to buy personalized sofa or bed, with convenient online research and configuration tools, and tech-driven retail format, supported by excellent customer service. The platform is driven by following technology: in-store visualization/sales tools, including AR and VR, full integration with resellers, suppliers and manufacturers, ERP/CRM and DMP which is able to match online and offline parts of customer journey for efficient marketing spend. Products are designed by Italian architects, and produced-to-order by small size manufacturers in Ukraine, what allows to offer many customization options while keeping 5-6 week lead time and high quality for great price.